Ethnio Founder’s Favorite Book: The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen
During the 90s, we all know famous companies that ruled the decade. However, when the new millennium arrived, they slowly faded away. That’s because most of them failed to innovate and led to bankruptcy. Take Yahoo as an example. In 2005, Yahoo was one of the leading players in the online advertising market. But Yahoo undervalued the importance of search; hence, the company decided to become a media giant. Through the years, they missed the chance of buying Google and Facebook because they refused the deal. If only the company took a few risks, maybe we would all be yahooing right now instead of googling.