The busiest people have one thing in common; they find time to read. According to Bill Gates, reading is the primary way to learn new things and test his understanding. Driven by a specific goal, Elon Musk desired to acquire particular knowledge. He didn't stop until he understood what he wanted to know. Of course, these self-made billionaires never could've made it by themselves. They have a supporting family, a great team, a circle of trustworthy friends, inspirations, and a good book. However, not everyone has the time to plop down on a couch and read several chapters in one sitting. Some may have a fully-booked schedule, a full-time parent, or don't even have any interest in reading at all. Everyone needs a short, straightforward, and concise book once in a while.
Outbound Authors, Rex Biberston & Ryan Reisert
Outbound Sales, No Fluff: Written by Two Millenials Who Have Actually Sold Something This Decade by Rex Biberston & Ryan Reisert, is a step-by-step guide for the modern salesperson filled with straightforward and practical advice. The authors discuss the difference between inbound leads and outbound prospecting. Outbound provides framework, knowledge, and skills to suffice a sales pipeline with highly qualified opportunities. They foreground the importance of identifying the seller's product to solve problems and the value of helping others succeed. Rex & Ryan wanted a sales training book that everyone could read and take action on immediately. According to Rory Vaden's New York Times Best-seller "Take The Stairs," "95% of all books that are purchased are never entirely read and 70% of all books ever purchased are never even opened." Hence, Outbound only consists of 59 pages and can be read within 45 minutes from start to finish. The book addresses topics as which companies need to target.
Outbound target sales reps and leaders, but their teaching principles may also apply to a broader audience. This sales training book covers the fundamentals of getting started in sales tactics. The authors provide a generous amount of hands-on advice that suits anyone considering mastering their skills. Outbound is a time-friendly book, which you can finish anywhere your schedule permits.
A person that has used the authors' tactics to their advantage is Stacy Chapman. With 25 years of experience in HR, Stacy founded SwoopTalent in 2012. Her long-term obsession with data has transformed lately to include a more broad focus on bias, AI, and redirecting technology from a utopic to a dystopic outcome (and vice versa). Swooptalent is an automated talent data management platform that maximizes HR Tech powered by artificial intelligence and machine learning. They use people analytics to perfect talent development because it provides deep insights about their employees. People analytics helps make decisions regarding talent management, allowing strategies and decisions to be data-based, not based on intuition.
Organizations today face many challenges, such as talent data management issues.
These issues include wasted time and inefficiency, disconnected systems, stale, outdated talent records, no way to extract talent data from paper resumes or other unstructured data and documents. Which results in incomplete talent information, lost opportunities with former candidates, and a high talent acquisition cost. To resolve these, Swooptalent provides clean, connected data. They store all the data in a private cloud managed by AI algorithms that automatically refresh and secure talented data.
Stacy outstandingly harnessed the effective ways of technology. With an impeccable set of tools, she grew and scaled her business. Swooptalent used artificial intelligence and machine learning technology to her core operations with people analytics assistance. She also applied the wisdom of inbound leads and outbound prospecting. As years go by, working with loyal customers develops their ideas using data differently. Seeing this as a great opportunity, Swooptalent adapts and responds to their needs. Combining the mind of outbound prospecting and the prowess of technology, Swooptalent is on the rise to success.
Stacy Chapman, Founder/CEO of Swooptalent
Briefly to conclude, Outbound Sales, No Fluff is a must-have for both sales leader and sales rep. Not only that this book allows time management, but it also has essential and practical intelligence. For a few words, their book packs an incredible punch. Rex does a fantastic job of speaking to the key things that a sales rep needs to know to get started. Outbound works well with people in sales, startups, and pros who want to define their skills and sharpen their wits.
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