Thankfully, 2020 has already packed up its bag and gone. A new era of challenges and shifts has come for sales. The sales game won't look the same as it does a year from now, and it can be a big help to get ahead of those transitions early on.
This 2021, we live in a goal-oriented world:
It’s a goal galore. Sellers aim to surpass their hopes and dreams and make the most of each year in their careers. All the sales goals set as an enterprise will be the backbone for strategic marketing, team, sales decisions, and lead sales growth.
With a SaaS business, it has all kinds of business goals: increasing customer lifetime value, decreasing churn, increasing average revenue per customer, or lower cost per acquisition, and marketing campaign goals.
The purpose of setting goals is to grow; it must be challenging but realistic – lofty but reachable to drive growth. According to a study of Harvard students, people with goal-oriented plans performed 30% better on average than those without one.
When planning, think of stretch goals as goals beyond previous ones. They go the extra mile and differ from their “regular” business goals. Set realistic business goals based on the reliable data available. Such as sales records and all relevant metrics:
These example data can all provide indispensable insight. If a company historically experienced 5% growth each year, asking for 25% is probably not realistic. But 10%? Perhaps, it’s ambitious but feasible. Data-backed business decisions are good decisions.
