As a founder, your SaaS startup at the early stage means you need to wear many hats. It couldn’t be more exciting than finally seeing the tractions!
You are now ready to step on the next growth stage – to get your first sales hires.
But where to start?
Before creating a job description to post on Linkedin or any employment websites, founders must weigh the state of their business and the salesperson the company needs through the following points that will help your hiring process more refined to your company’s salesperson’s best skillset.
[(Sales for the current period – Sales for the previous period) / Sales for the previous period] x 100
The most potent exercise is creating Ideal Customer Profiles to craft your business into a solid and successful brand.
Before targeting an organization to become your customer, your management must understand what sort of customers the seller’s organization
is looking for.
Not generic proclamations such as “We serve women between the ages of twenty-five and sixty” but an actual, detailed sketch of a person, someone with a name, age, family life, interests, and more.
You can deliver best-fit services before your competitors if you know the tune of your customers.
To know their desires, it’s essential to see from their perspective by creating “Ideal Customer Profiles” that will help you know what’s their life is like just how Steve Jobs focused on understanding who are his customers, who are the type of people that buys Apple Products and the experience he wants these people to experience as well.
Read How To Nail Your Ideal Customer Profiles (ICP) >
Two things make up the profile of your ideal customer; try to develop a list of questions around them. The first is demographic considerations and the second is psychographic and behavioral considerations.
Download our Complete List of ICP Considerations >
After identifying your sales growth trajectory, ICP, and your company and yourself, it’s time to direct the attention to what to look for in a salesperson applicant by creating a ‘salesperson persona’.
A ‘salesperson persona’ is an aggregate view of a candidate.
What comprises a ‘salesperson persona’?
This document includes their years of experience in sales, especially in SaaS Industry, the types of products they have sold before, the types of customers they’ve sold to, and their expertise in managing sales processes and future hindrances.
Creating various salesperson profiles, understanding their multiple personalities, and skills you should expect from a candidate. You can then compare it to yourself and your company’s needs and make a more straightforward decision, who is instinctively more suitable for the role.
Here’s how to create your ‘Salesperson Persona’ for your SaaS Company.
It’s essential to know the people surrounding you are as committed to your mission and core values. This alignment is vital to fostering and nurturing the positive culture, an essential ingredient to success.
Remember that the first salesperson you will hire will represent your company’s face while interacting with customers and other businesses, consequently to you as the founder. Hence, the goal is to have a brand with positive reflections alongside your sales goals to leverage your company’s growth trajectory collectively.
