“Mastery isn’t about doing 4,000 things. It’s about doing 12 things, 4,000 times.”
― Chet Holmes, The Ultimate Sales Machine:
Turbocharge Your Business with Relentless Focus on 12 Key Strategies
Most are familiar with why 90% of startups fail. It is a combination of reasons, no market need, lack of funds, inaccurate viable business model, and more. Common causes are about business factors, but how about the founders themselves? Some founders don't want to be a CEO. Not every inventor wants to run a company, so their chances for success will be meager. The CEO skill set is challenging to master; without a strong desire, the founder will fail.
Regardless, they use their passionate drive to create a well-performing product. So invested that founders work tirelessly by involving themselves in every detail to ensure the execution meets the vision. The product then succeeds, and the company grows. Somewhere along the lines, employees start complaining that the CEO focuses too much on the employees’ area of improvements and not enough attention to the rest of the company. The board or CEO Coach then advises the founder to “trust their people and delegate.”
As a result, the product loses focus and looks like a camel instead of a unicorn. Meanwhile, it turns out that the CEO was only world-class at the product but general-purpose CEO for the company. Ben Horowitz calls this the “Product CEO Paradox.”
Chet Holmes’ The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies teaches how to tune up virtually and soup up every part of a business. By spending only an hour per week on each impact area to improve: sales, marketing, management, and more. Holmes defines and highlights twelve strategies for running and turbocharging a successful business. These lessons have a broad scope but focus on time management, marketing, training, hiring, and conducting productive meetings.
Chet Holmes, THE ULTIMATE SALES MACHINE: TURBOCHARGE YOUR BUSINESS WITH RELENTLESS FOCUS ON 12 KEY STRATEGIES
In this book, Chet walks through a handful of things that most founders don’t do that will certainly, positively double or triple their sales in 6-12 months. Chet’s twenty years of experience as a CEO and consultant inspired him to write and share these gems with founders. He helps his clients blow away both the competition and their expectations.
Holmes’ advice starts with a straightforward concept of focus. Instead of trying to master four thousand strategies to improve a business, pay attention to the few essential skill areas that create a more significant impact four thousand times.
Some business books sell the hoax of fast-track success; The Ultimate Sales Machine optimizes productivity by consistently training founders and employees. Holmes’s method proved trustworthy from more than 200,000 companies worldwide. His expertise can transition companies into world-class businesses with these vital strategies.
Chet Holmes is a marketing executive, trainer, strategic consultant, and motivation expert. He worked with sixty Fortune 500 companies and boosted the sales of Charlie Munger’s nine divisions. Holmes doubled the sales volume of each division within 12 to 15 months, continuing strategic growth in several divisions and again doubling sales for several years consecutively. Charlie deemed Chet as “America’s greatest sales and marketing executive.”
Chet authored the best-selling book, The Ultimate Sales Machine that achieved the #1 business book on Amazon, the #1 Sales and Marketing book on Amazon, and the NY Times bestseller list. He also co-wrote the Business Growth Masters Series with Jay Abraham, Mega Marketing and Sales, and Guerrilla Marketing Meets Karate Master with Jay Levinson.
Holmes is a karate master; he studied and taught for 23 years. His famous line, “Becoming a master is not about doing 4000 different things, it’s about doing 12 things, 4000 times each,” catapulted his clients beyond their competition. With his 5th degree in karate, he wrote and produced the karate movie, Immortal Vengeance in 1998. Chet secured a three-
contract deal with Warner Brothers as a feature film producer and writer.
Chet Holmes was a devoted father and husband, which he called “my best accomplishment.” Today, his daughter, Amanda Holmes, continued his legacy in leading the Chet Holmes International team as Chairman of the Board at CHI.
Hewitt Tomlin is the co-founder of TeamBuildr. He founded the company in college as a business student with his roommate, who studied programming. During his athlete years, he knew that strength coaches lack in performance.
Most of the coaches’ program design tools are a variety of handwritten notes, word documents, and spreadsheets that often lead to incompetent processes, unnecessary work, and an outdated experience for their athletes. Many coaches stay up to date on industry knowledge but don’t invest in becoming a more efficient and prolific professional. Later on, they found out campus coaches used Excel because it was an industry standard at the time. Tomlin seized the opportunity to address the market need; thus, TeamBuildr was born.
― Hewitt Tomlin, Founder of Teambuildr
TeamBuildr is an online strength and conditioning software used by professional teams, colleges, and high schools. It allows trainers and coaches to create customizable workouts specific to a sport, position, or player. Coaches can set goals, track progress, and compare using the leaderboard and real-time charts. The Coach Calendar creates program workout plans quicker, accessible on any mobile device; therefore, saving time and paper.
Hewitt completely bootstrapped the company and raised over 2 million dollars in ARR with the help of Chet Holmes’ expertise.
The Ultimate Sales Machine offers a guide for any business owner or sales manager who wants to give a significant boost to their business by making them focus on the various essentials. The book is an excellent read for any business type and growth, from solopreneurs to startup founders to large companies. It’s applicable even for anyone who needs a confidence boost for their sales.
SaaS Founders, create your high-performing sales team from scratch.
Build your winning sales playbook and lay the groundwork for your transition out of founder-led sales.
Build. Hire. Grow.
